Lights, Camera, Action - Cue the Sequestration!

Forests' Role as Carbon-Storage 'Technology' take Spotlight in TV News Segments on Climate Change

Thousands of people who wouldn't normally associate forests with climate change have learned just how important our vast and vital woodlands are to earth's atmosphere, thanks to a series of syndicated TV news segments facilitated by Al Gore's Alliance for Climate Protection.

Laurie Wayburn, president and co-founder of the Pacific Forest Trust, was tapped by the Alliance to serve as an expert for the series. Titled "Brighter Living," the series is designed to educate the general public about climate change and how we can address it. The syndicated spots ran in several regional markets around the country.

Inclusion of forests in the series is yet another signal of how prominent woodlands have become in the national policy dialog on climate change solutions.

Wayburn's interviews were used in four of the more than 30 spots that ran throughout July and August. You can view them (and learn how forests sequester carbon) on our YouTube channel. Link directly to the clips below:

Tree Die Offs
Three Billion Trees
Sea How It Is?
Biological Sequestration